Wednesday, August 10, 2016

Girl Scouts of the USA Delights with New Cookie Announcement

This National S’mores Day, the Girl Scouts of the USA announced that the Girl Scouts will introduce two commemorative Girl Scout S’mores™ cookies. 

Girl Scouts of San Jacinto Council is delighted to add one of the new cookies in our already tasty line-up in the 2017 Cookie Program. Girl Scout S’mores™ cookies will join public favorites such as Thin Mints®, Caramel deLites and Shortbread.

The s’mores-inspired crispy graham cookie double-dipped in a crème icing and enrobed in a chocolatey coating is almost too good to wait for . This clever take on the time-honored campfire treat was developed in response to popular consumer trends. It is vegan, and free of artificial colors, preservatives, and partially hydrogenated oils. The last new Girl Scout Cookies, including the gluten-free Trios, were introduced in 2015.

“When you think of s’mores, you think of Girl Scouts,” said Mary Vitek, GSSJC CEO. “So, we are pretty excited to introduce this new cookie to our customers in honor of the 100th anniversary of Girl Scouts selling cookies.”

The tradition of making and enjoying s’mores in the outdoors was popularized by Girl Scouts as early as the 1920s. Girl Scouts was one of the first to publish the iconic recipe under the name “Some More” in a 1925 issue of Girl Scout Leader magazine and, then, as “somemores” in an official 1927 Girl Scout publication. The popular s’mores recipe is just one component of Girl Scouts’ longstanding commitment to the outdoors, something GSSJC girl scouts always want s'more of!

But the Girl Scouts is more than just cookies. According to the Girl Scout Research Institute (GSRI) More Than S’mores report, there is a clear connection between outdoor experiences and girls' understanding of their leadership potential. Girls who spend time outdoors through Girl Scouts eclipse their peers in environmental stewardship, more readily seek challenges, and are better problem solvers. 

So when people purchase a box of Girl Scout S'mores cookies or any other variety of Girl Scout Cookies next season, they are investing in a girl’s future and can feel good that their Girl Scout Cookie purchase powers amazing experiences for girls.


Learn more about our delicious new cookie varieties and find out when Girl Scouts will be selling cookies near you, at  www.girlscoutcookies.org or use the official Girl Scout Cookie Finder app, free for your iOS or Android phone or mobile device.